about

why so serious?

simon balmer, founder of studio filou, designs useful things – and questions the status quo with a wink.

why and when did we actually stop playing?
his designs are playful, detailed and honest. they invite you to engage with things, discover them, use them and sometimes just enjoy them. not everything has to be perfect, logical or efficient – sometimes it’s enough if something just brings you joy.

studio filou stands for design that combines sensuality and function, that brings lightness to everyday life and puts people back at the centre. it’s about things that tell stories, that touch us, that make us pause for a moment – and remind us that there is still room for play and curiosity in everyday life.